Official Sweepstakes Rules for Santa Rita Wine Heroes Contest:

1. Prizes: One (1) Grand Prize will be awarded. Winner and the person that nominates him or her will both receive a trip to the Santa Rita Winery in Chile including a five (5) day – four (4) night stay for two (2) persons including (i) round trip economy class air transportation (via carriers selected by the Sponsors) between the major US gateway city airport closest to the Grand Prize Winner’s home and an airport in Chile selected by the Sponsors) (ii) hotel accommodations (1 standard room, double occupancy) for four (4) consecutive nights. Approximate Retail Value (ARV) of the prize is up to $4,000 for each trip (actual based on departure city). The Grand Prize winning hero will also be able to select a charity. The charity will receive a donation of $10,000 from Palm Bay International. The charity must be a registered 501(c)(3) not for profit organization. Three (3) Second Prizes will be awarded. Each Second Prize winner will receive a Casio EX-Z29 camera. Approximate Retail Value (ARV) of the camera is $150 each. One-hundred twenty (120) Third Prizes will be awarded. Each Third Prize winner will receive a Santa Rita Heroes tee-shirt. Approximate Retail Value (ARV) of the tee-shirt is $10 each. Sponsors reserve the right to substitute prizes described above at sponsors' discretion for a prize of equal or greater value. All taxes not specifically mentioned herein, are the sole responsibility of the prize winner.
   
   
2. Winner determination: Hero stories must be submitted by midnight on or before April 30, 2010. Stories will be judged based on the following criteria: overcoming hardship, positive impact on others, as well as the sacrifices that they have made. Ten Potential Grand Prize Winners will be determined by a panel of judges by May 15, 2010 from all of the eligible heroes’ stories submitted. Those ten stories will be posted at SantaRitaCares.com. You are then asked to visit SantaRitaCares.com between May 15 and June 15 to vote for your favorite hero’s story. One vote per person and email address will be accepted. The Potential Grand Prize Winner will be the person whose story receives the most votes. Each Potential winner’s story will be verified. The hero must also be willing to accept nomination and any potential prizes. The person that nominated that Potential Grand Prize Winner will also be a Potential Grand Prize Winner. Potential Second Prize Winners will be determined from the three people that receive the second, third and forth most votes. Potential Third Prize Winners will be determined randomly on or about June 15, 2010 by Palm Bay International, whose decisions will be final in all matters relating to this sweepstakes. The total number of eligible entries received will determine odds of winning. Potential winners will be notified by registered mail on or about October 1, 2010. To be elevated to a Winner the Potential Winners will be required to sign an affidavit of eligibility and liability/publicity release within fourteen (14) days of notification or prize will be forfeited and may be awarded to another winner. If a Potential Winner cannot be located or does not respond within fourteen (14) days, that prize will automatically be forfeited and an alternate winner selected. Except where prohibited, acceptance of prize constitutes winner's consent to use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation. Prize is not redeemable for cash and is not transferable.
   
   
3. Eligibility: Must be at least 21 years of age to enter, including nominating a hero’s story as well as voting for a hero’s story. This sweepstakes is open to residents of the United States (excluding CA, HI and UT) except for the following and their employees and their families: Palm Bay International Inc., Santa Rita and their respective affiliates, printers, advertising and promotion agencies, beer, liquor and wine wholesalers and retailers and employees of any federal or state liquor authority. All federal, state and local laws apply. Void where prohibited. All federal, state and local taxes are the winner’s sole responsibility. By accepting the prize, winner waives the right to assert as a cost of winning said prize, any and all costs to redeem said prize and any and all liability that might arise from redeeming or seeking said prize.
   
   
4. How to Enter: You may enter via the Internet by logging on to the website at SantaRitaCares.com (the "Entry Site"), which is the only entry website that you can validly enter the sweepstakes at, and following the directions for Sweepstakes entry; (providing your name, address, telephone number, date of birth and (if applicable) your e-mail address ["Online Entry"]). ALL ONLINE ENTRIES MUST BE RECEIVED BY 11:59:59 (PST) ON APRIL 30, 2010. Or to enter via mail, send a self-addressed stamped envelope for an official paper entry form (“Official Paper Entry Form”) to: Santa Rita Heroes, Palm Bay International, 48 Harbor Park Drive, Port Washington, NY 11050. ONLY ONE (1) ENTRY PER PERSON, HOUSEHOLD AND/OR PER E-MAIL ADDRESS WILL BE ACCEPTED. The only entries that will be considered as valid are those entered at the Entry Site or those received by Palm Bay on the Official Paper Entry Form prior to the expiration of the Entry Period.  No entry will be accepted or deemed valid if it is submitted through any other means. The Sponsor (Palm Bay International and Santa Rita), prize suppliers and any and all Internet server(s) and access provider(s) and prize providers (collectively, "Promotion Entities"), and each of their respective affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of their officers, directors, shareholders, employees and agents (collectively, "Releasees") are not responsible for: any incorrect or inaccurate entry information; human errors; lost, misdirected or destroyed mail entries; technical malfunctions; failures, omissions, interruptions, deletions or defects of any telephone network, computer online systems, computer equipment, servers, providers, or software, including without limitation any injury or damage to participant's or any other person's computer relating to or resulting from participation in the Sweepstakes; inability to access the Entry Site or any web pages thereof; theft, tampering, destruction, or unauthorized access to, or alteration of, entries; data that is processed late or incorrectly or is incomplete or lost due to telephone, computer or electronic malfunction or traffic congestion on telephone lines or the Internet or any web site (including the Entry Site) or for any other reason whatsoever; typographical, printing or other errors; or any combination thereof. Proof of entering information at Entry Site is not considered proof of delivery or receipt. Illegible, incomplete, and duplicate entries will be disqualified. All entries become the property of the Sponsors and will not be acknowledged or returned. False, fraudulent or deceptive entries or acts shall render entrants ineligible. By entering the Sweepstakes, entrants affirm that they have read and accepted these Official Rules. The Sweepstakes shall be governed by and construed in accordance with the laws of the State of New York. By entering the Sweepstakes, entrants hereby submit to the jurisdiction and venue of the federal and state courts of the County of Nassau, State of New York and waive the right to have disputes arising out of the subject matter hereof adjudicated in any other forum. Any entry information collected from the Sweepstakes shall be used only in a manner consistent with the consent given by entrants at the time of the entry, with these Official Rules.
   
   
5. LIMITATIONS ON LIABILITY: Sponsor shall not be liable to winner or any other person for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsors' sole control. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carrier(s), hotel(s), or other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same. Sponsor shall not be liable for any loss or damage to baggage.
   
   
6. If contestants are entering electronically and this Sweepstakes is not capable of running as planned, or if this Sweepstakes or any web site associated therewith (or any portion thereof) becomes corrupted or does not allow the proper playing of the Sweepstakes and processing of entries in accordance with these rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in the Sponsors' sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsors reserve the right, at their sole discretion, to disqualify any entrant implicated in such action and/or to cancel, terminate, modify, or suspend this Sweepstakes or any portion thereof. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY           WEB SITE (INCLUDING THE ENTRY SITE) OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. If a dispute arises about who submitted an entry on the Entry Site, the entry will be deemed submitted by the authorized account holder of the e-mail account entered (account holder must be at least 21 years old). The authorized account holder is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide the Sponsors with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry and that all eligibility requirements are met.
   
   
7. Note: Internet entry must be made by the entrant only at the Entry Site. Entries made by any other individual or any entity, and/or originating at any other web site or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. The use of any device to automate the entry process is prohibited.  For an Official Winners List (available after September 1, 2010, or a copy of these Official Rules, send a self-addressed, stamped envelope to Santa Rita Heroes Contest - WINNERS LIST <OR> OFFICIAL RULES (PLEASE SPECIFY WHICH YOU ARE REQUESTING), 48 Harbor Park Drive, Port Washington, NY 11050 . Official Rules are also available at the Entry Site during the Entry Period of the Sweepstakes.